#小西利行 #プレゼン思考

**"CM Director who creates visions and sparks movements"**
Toshiyuki Konishi is a Japanese CM director. After working at Hakuhodo, he established POOL Inc. in 2006. He uses words as his tool to create visions for companies and products, and initiates societal movements with innovative stories.
His notable works include numerous hit commercials for "Iyemon," "PlayStation," and "Nissan Serena." He has also engaged in urban development and national strategy formulation. Among his diverse activities, he conceived "Premium Friday" and worked on STARBUCKS products.
Furthermore, he serves as a Good Design Award juror, a creative advisor for the Japan Pavilion at the Dubai Expo, and is the owner and creative director of "Minced Meat and Rice."
Q: What kind of professional is he?
A: He is a CM director who creates visions and sparks movements.
Q: What are his famous works?
A: "Iyemon" and "PlayStation."
Related Videos
・[First 15 minutes] Shigesato Itoi × Toshiyuki Konishi "Top Creators' 'Amazing Thinking Tools'" (Part 1)
・[First 20 minutes] Shigesato Itoi × Toshiyuki Konishi "Why 'Ideas and Planning' are more important than anything else" (Part 2)
English Summary
**"CM director who creates a vision and starts a movement"**
Toshiyuki Konishi is a Japanese commercial director. After graduating from Hakuhodo, he founded POOL Inc. in 2006, and uses words as a weapon to create visions for companies and products, creating movements in the world with innovative stories.
His representative works include many hit commercials for ``Iyemon,'' ``PlayStation,'' and ``Nissan Serena.'' He also worked on city development and national strategy development, and from his wide-ranging activities, he came up with the idea for ``Premium Friday'' and worked on STARBUCKS products.
He also serves as a judge for the Good Design Award, a creative advisor for the Japan Pavilion at Expo Dubai, and is the owner and creative director of Minced Meat and Rice.
Q: What did you do?
I am a commercial director who creates visions and starts movements.
Q: What are your famous works?
"Iyemon" and "PlayStation".
Wikipedia: Toshiyuki Konishi