マーケティングを学んだけれど、どう使えば 西口一希 著 ﾆｼｸﾞﾁｶｽﾞｷ --- 日本実業出版社 :9784534059833

**"Driving corporate growth with the customer at the center"**
Businessman, management consultant, investor. He excelled as a Brand Manager and Marketing Director at P&G Japan's Marketing Division. After serving as Head of Marketing at Rohto Pharmaceutical Co., Ltd., he joined Smart News, where he was responsible for marketing in both Japan and the United States. He later co-founded M-Force and became Representative Director of Strategy Partners.
His notable titles include Global Executive Committee Member (Roche) in Japan, Outside Director and Strategic Advisor (L'Occitane), Management Consultant (Strategy Partners), and Investor. He is also the author of books on customer-centric marketing and business analysis.
Kazuki Nishiguchi's accomplishments are:
Q: What is he known for?
Driving corporate growth with the customer at the center
Q: What are his famous works?
"Practical Customer-Centric Marketing: Business Growth Through the Analysis of a Single Person" (2019)
Kazuki Nishiguchi also states that "connecting customer needs and corporate strengths" is a philosophy that has greatly influenced customer-centric marketing.
Related videos
・【Marketer Kazuki Nishiguchi】Why Growth Stalls / "3 Patterns" of Losing Sight of Customers / Don't Fall into Mass Thinking / The Startup Wall is 100-300 Employees / Truth Lies in Loyal Customers / Experience Being a Mini-President in Your 20s
・【Connecting Management and Marketing ①: Kazuki Nishiguchi】"3 Common Challenges" Seen from 310 Companies / The Wall of Delegation / Not Seeing the Entire Market / Not Seeing the Company's Customer Structure / "3 Realities of Customers" That Management is Overlooking
English Summary
**“Drive company growth with customers at the center”**
Businessman, management consultant, investor. Worked as a brand manager and marketing director at P&G Japan's marketing headquarters. After serving as the marketing head of Rohto Pharmaceutical, he joined Smart News and was in charge of marketing in Japan and the United States. Later, he became a co-founder of M-Force and CEO of Strategy Partners.
Typical titles include Global Executive Committee Member (Roche), Outside Director Strategic Advisor (L'Occitane), Management Consultant (Strategy Partners), and Investor in Japan. He has also written books on customer-oriented marketing and business analysis.
Kazuki Nishiguchi's activities are
Q: What did you do?
Drive company growth with a focus on customers
Q: What are your famous works?
“Practical customer-centered marketing that grows your business through the analysis of just one person” (2019)
Kazuki Nishiguchi also states that ``linking customer needs and a company's strengths'' is a way of thinking that has had a great influence on customer-oriented marketing.
Wikipedia：西口一希